Walk down the aisle of any supermarket and READ the ingredients of what's inside the boxes and cans on the shelves. Usually, you lose interest after the first two or three ingredients because you see there are another 10 or 15 of them - sometimes more. Everything is fortified with this...fortified with that. We think protein bars are so healthy because we want to be sure to have enough protein in our diets. The problem with protein bars is they can easily perpetuate the practice (how's that for alliteration?) of constant snacking on low-quality, calorie-dense processed foods. If you are health- and physique-conscious, it’s important to realize that protein bars will more likely hinder your efforts, rather than help. If you ARE eating lots of them, be sure to READ the ingredients and pick ones that are lower in calories and sugar. Make a point of eating whole foods and a lot of them! Have lots of veggies with your meat (if you aren't a vegetarian) and if you don't eat meat, be sure to eat plenty of protein-rich beans. Your body with say "Thank you!"