- Ever wonder what's in that shampoo you use every day? Or that lotion you slather on your body every morning? How about hair color? Toothpaste? The Environmental Working Group (EWG) is one of the best organizations out there trying to help educate us on the products we use every day (I donate money to them every year). In 2004, they created Skin Deep. The site gives you practical solutions to protect yourself and your family from everyday exposures to chemicals. They feature over 68,000 products on their site. Type in the beauty/bath product you use and see how it rates. It may cause you to look for something less toxic! Just a suggestion. But a good one.